Lieken success story
Cost-efficient packaging for baked goods - with continuous supply reliability
Lieken Brot und Backwaren GmbH is one of Germany's leading manufacturers of baked goods. Based in Garrel, Lieken supplies German retail chains and bakeries with baked goods and dough pieces for baking. Cost-efficient packaging of consistently high quality is a decisive factor for Lieken. In addition, continuous security of supply was a decisive factor in the selection of Klingele as a packaging supplier.
Cost-efficient packaging made from Wellpappe
360° view of the processes in order to identify potential for improvement along the customer's packaging-related value chain.
- Logistics
- Corrugated board grade
- Printing technology
- Production and design
An eight-strong Klingele team from various plants and specialist departments scrutinised the value chain. The following areas were analysed on the basis of an article analysis and various store checks:
- Logistics: Does the current palletisation make sense?
- Corrugated cardboard type: Would a change in corrugated cardboard type bring savings in logistics?
- Printing technology: Can brand awareness be maintained by simplifying the print image?
- Production and design: Can reducing the number of printing colours reduce the complexity of packaging production?
- Logistics: By optimising palletisation, Lieken can make better use of its storage space, which noticeably reduces logistics costs.
- Corrugated board type: By switching to the "slimmer" D-flute, less storage space and freight space is required, which significantly reduces logistics costs.
- Printing technology: Switching to the D-flute reduces the washboard effect and leads to better printing results.
- Production and design: Switching to a brown inner cover and reducing the variety of colours simplifies production without compromising the appearance on the shelf.
Questioning the usual processes opens up new perspectives and thus optimisation approaches.
- Productivity could be increased
- Costs could be reduced
- Production processes are leaner
- The visual appearance is better
We were really impressed by this comprehensive and in-depth all-round analysis; our long and close collaboration with Klingele has paid off very favourably for us. In addition, we received practical suggestions for effective improvements on topics that in some cases were not even on our radar. Design, sustainability, advertising impact, logistics - our supply chain was really analysed from all perspectives, and I don't know who could have done it better than Klingele.
Doris Janssen, Group Manager Purchasing Packaging, Lieken Brot und Backwaren GmbH
Lieken AG
Lieken AG is one of the leading German manufacturers of baked goods and is part of the Czech Agrofert Group.