Lemberghof nursery success story

Do you advertise your products with an "absolute freshness guarantee"? Then of course they should also look like this when they arrive in the shops. For Gärtnerei Lemberghof, we have developed packaging that allows your herb pots to survive transport and logistics without any problems....

The Lemberghof nursery produces and sells organic kitchen herbs, operating in a market that thrives on the promise of freshness and naturalness—including the visual appeal of the products. To sell its herbs in Edeka stores, Lemberghof was looking for a packaging solution for both transport and retail. It needed to provide enough space for herbs of varying heights, whet the appetite for the contents with its printed design, offer maximum product protection, and require as little handling as possible. In line with Lemberghof’s corporate and product philosophy, the packaging was to be made of recyclable corrugated cardboard and, whenever possible, avoid additional plastic packaging components.

Stable display for transport and sales

A catalogue of requirements tailor-made for our Wellpappe material! Our developers conjured up a display for Lemberghof that has already proven its worth with customers and retailers. To ensure the necessary stability, our developers replaced the BE flute that had previously been used with a BC flute - 5 millimetres thick became 7 millimetres. The edge brackets previously used for reinforcement are no longer required. As the new display is higher than the previous version, it can be filled flexibly - not just with pots of herbs, by the way.

The display offers a clear view of its contents from all sides - an advantage for sales at the point of sale, but a challenge for undamaged transport: to protect the displays from draughts during the logistics process and prevent the herb pots from tipping out, an additional sleeve is placed around each display and sealed with adhesive tape. This individual wrapping is then quickly disposed of again in the store. Until now, a semi-corrugated crate served as the top cover - this is no longer necessary thanks to the sleeve, which protects the herbs well all round.

Eye-catcher at the point of sale

The display also lives up to its visual promise: when redesigning the print image, all the wishes of the producer and retailer in terms of advertising effectiveness were optimally taken into account. In addition, the display with its wooden shelf look fits in perfectly with the product philosophy of its contents.

The feedback from Lemberghof was also unanimously positive:“We wanted packaging made from recyclable materials for our herbs, but at the same time, we can't compromise on product protection and must also take retail requirements into account.” summarises Annemarie Wacker, owner of Lemberghof.