CanLife success story
Tailwind for start-ups: Presentation at the point of sale for market entry
CanLife success story
For start-ups, packaging plays an important role in brand development, image and sales. Especially in the market launch phase, it is important to attract the attention of potential customers. The start-up CanLife, which primarily targets Generation Z with its "Lemon Kush" and "Kush-Kola" drinks, therefore planned a very special promotional campaign in various food markets. The aim was to really showcase the drinks in stores - with a display that matches the "coolness factor" of the product and facilitates sales. Our answer to this challenge: a packaging design that really made an impression on the target group. And gave the start-up the right boost right from the start.
Sales promotion for lifestyle drinks
- Display for distribution in REWE grocery stores
- Packaging concept and printing should primarily appeal to the GenZ target group
- Printed with the figure of a well-known rapper
- Easy handling in stores
- Eye-catching packaging design with a slightly conical shape in the lower section
- Packaging concept with sufficient space for printing with the advertising figure
- Print image in photorealistic quality thanks to digital printing
- Packaging suitable for palletising
- Attractive presentation at the point of sale
- Promotion campaign supported CanLife's successful market launch
- Co-operation agreed on further packaging solutions (including Counter displays for product presentation in 300 branches of a fashion chain)
Klingele really impressed us not only with its highly customised packaging solution, but also with its very relaxed and competent cooperation. Klingele always had creative solutions for our requirements. Good planning, reliable delivery dates, smooth processes: everything was just right - and we are not a large-volume company.
Jason Ammon, Managing Director of CanLife
showroom
CanLife online shop
CanLife was founded with the aim of bringing hemp drinks with an authentic flavour to the market. Together with microbiologists, the start-up is developing a process that harnesses the power of terpenes for drinks.