Stable, reliable - and filled in no time at all: our folding base packaging for online retail

16.08.2023

Time is money - this is especially true in online retail. That's why you need efficient processes - and the right packaging. PUMA opted for our folding base packaging for its e-commerce division - and there was more than one good reason for this ...

We have been supplying the sporting goods manufacturer PUMA with packaging for many years - initially for wholesalers, then in the early 2000s we added our own PUMA stores. With the sporting goods manufacturer's entry into e-commerce, the requirements for packaging changed: Stability and reliability were top priorities - the gluing also had to withstand transport. In addition, the packaging had to be tamper-proof and easy for the end customer to open. The visual appearance also played a role, but above all the packaging had to support the fastest possible packaging processes and thus the highly dynamic online business.

Folding-bottom packaging: quick to assemble and fill

Our folding base packaging is perfect for this: Their base closes automatically when the packaging is erected - so it no longer needs to be taped shut. Two self-adhesive strips already applied to the lid by the machine enable simple and efficient sealing. Both during the service provider's packaging process and at the end consumer. The carton can therefore be closed easily and without additional adhesive tape for any returns. This saves time and additional resources.

Furthermore, the packaging can be easily opened using a tear strip without damaging the packaging so that it can be used for the return shipment. This makes it easy to return the parcel. Thanks to the combination of the folding base technology and the automatic gluing techniques, the boxes can be erected and filled quickly - saving time and therefore costs. With our seven different packaging sizes from XS to XXXL, PUMA can dispatch its entire product range.

Stable, reliable - and filled in no time at all: our folding base packaging for online retail

Time is money - this is especially true in online retail. That's why you need efficient processes - and the right packaging. PUMA decided in favour of our folding base packaging for its e-commerce division - and there was more than one good reason for this ...

In addition to the robustness of the packaging and our support with sensitive warehouse logistics, the aspect of sustainability also plays an important role for PUMA. The boxes are made of brown Wellpappe, which comes exclusively from FSC®-certified sources. The plain cardboard is simply decorated with the PUMA logo on the front; the Resy label and recycling information are printed on the base of the packaging.

We have now also replaced the B flute with the D flute for most packaging: thanks to its reduced thickness, a good 20% more Wellpappe blanks now fit on the pallet compared to the B flute. This reduces the number of order call-offs, but also the required storage space and transport costs. We are also reducing_{CO2 emissions} and protecting the environment. For very large packaging with a higher weight, we use the ED double flute - for extra stability.

Just-in-time delivery - call-off packaging within 24 hours

We also take care of just-in-time delivery of the packaging for PUMA: This is based on a monthly forecast from PUMA; we deliver to its warehouse service provider several times a week. The latter can call off newly required packaging within 24 hours. Especially as the packaging called off should always be suitable for the product that the warehouse service provider is about to dispatch: the packaging should never be oversized, for example, as this is usually not well received by the end consumer.

"We are very satisfied with Klingele. There are good reasons why we have been working together for a long time and on many projects. When we were looking for a packaging partner for e-commerce, Klingele simply offered the best overall package: The high product and service quality, the fair co-operation and, above all, the high delivery reliability: we can simply rely on Klingele, even during peak periods. Even when there were supply bottlenecks on the market, Klingele was extremely flexible and never let us down. In addition, the collaboration is simply a very cooperative partnership, and Klingele provides us with excellent advice on further optimisation options for the packaging."
Johannes Folter, Head of Warehousing & Distribution Retail Europe at PUMA

Portrait Johannes Folter — Johannes Folter

Partner for future growth

And this is how it should continue: PUMA is forecasting significant growth for the next few years, which we should be able to keep up with as a packaging partner. We are also considering the use of FastFix: with this packaging concept, an insert fixes the goods to be transported in cardboard without the need for filling material. Do you sell products by mail order - and need packaging that fits perfectly into your order picking processes? Then we should talk - our folding base packaging is guaranteed to save you a lot of time and effort.