Klingele and start-ups: partnership for joint success
Start-ups have more than enough to do building their business – and have little or no time for packaging. At the same time, packaging plays an important role in brand development, image and sales. That makes Klingele the perfect partner, growing with them as they grow.
Product development, market development, negotiations with investors and team building: start-ups have to tackle everything at the same time. Packaging is usually a side issue, for which there is often not enough time and sometimes not enough in-depth know-how. At the same time, however, packaging supports brand development, sets your product apart from the competition and, as part of the overall package, its quality also flows into product reviews. For many young entrepreneurs, they also represent the business model, because more and more young entrepreneurs are focusing on sustainability, environmental, climate and resource protection with their concepts and innovations.
Customised, in flexible quantities and recyclable
With our range of services, we are also an ideal partner for start-ups: we develop and produce customised packaging solutions for every need - quickly, cost-effectively and, thanks to digital printing, also personalised in any quantity from 1 piece and without minimum quantities. 3D simulations provide a vivid impression of the new packaging after a very short development time and enable quick adaptations if necessary. We take the dynamic development of start-ups into account with rapid initial sampling as well as fast delivery times and flexible logistics concepts, which also include co-packaging services such as assembly, contract packaging or order picking on request.
If you are in a particular hurry and would like to start with standard packaging, you can also obtain this from our online shop Klingele24 - without having to forego the option of customised print image design.
Start-ups such as Kombuchery GmbH from Berlin, who are already working with us, particularly value our personalised advice and our holistic approach, which also takes their growth strategy into account: As volumes increase, we grow with them - and then produce as required in one of our large corrugated cardboard plants. Above all, however, our packaging is environmentally friendly and can be recycled as waste paper - a key prerequisite for many start-ups to work with us.
Sales promotion for lifestyle drinks
In addition to the environmental friendliness and seamless adaptation of our packaging concepts to the special requirements of start-ups, we also add a pinch of "coolness factor" on request: CanLife, for example, appeals to Generation Z in particular with its "Lemon Kush" and "Kush-Kola" drinks; a special promotional campaign was planned for the market launch. The task was to create a display for distribution in REWE grocery stores in the Frankfurt and Hamburg regions that would really showcase the lifestyle drinks. The desired shape was as eye-catching as possible - not the "usual" block or cube. The bottom part also had to feature the likeness of Frankfurt rapper Olexesh on the front and back.
Our developers at the processing plant in Wunsiedel solved this tricky task with a design that has a slightly conical shape at the bottom and therefore enough space for the advertising figure - and is still suitable for pallets. The digital print in photorealistic quality turned the display into a real eye-catcher at the point of sale. We impressed the customer so much that he immediately ordered further packaging solutions. Among other things, a counter display in three different print colours is intended to generate new fans for CanLife in the 300 or so shops of the Snipes fashion brand in eight countries. A table display for two cans of "Lemon Kush" - also featuring the likeness of rapper Olexesh - has also already been agreed.
Klingele really impressed us not only with its highly customised packaging solution, but also with its very relaxed and competent cooperation.
Jason Ammon, Managing Director of CanLife
"Our contact at Klingele in Development always had creative solutions for our requirements, but the cooperation with all other departments at the Wunsiedel processing plant was also absolutely flawless. Good planning, reliable delivery dates, smooth processes: Everything was just right - and we are not a high-volume company."
That's how it should be - and that's how it should be when working with you. Why not give us a try and get in touch with us without obligation - we look forward to hearing from you!
Processes and consulting
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