Honoured: Gold and bronze at the Wellpappe Innovation Award
Ecological products have visually caught up massively and are now also making it into the spotlight. For example, at the Corrugated Cardboard Innovation Award 2021: Here we made it onto the winners' podium twice with two packaging concepts...
They were not only well received by the customer, but also by the jury for the Corrugated Board Innovation Award 2021 of the German Corrugated Board Industry Association: With an ‘eco-friendly sales display’ for Zarelo, a supplier of fireplace lighters, we achieved first place in the ‘Display’ category. We came in third place in the ‘Sales Promotion’ category with a creation for the start-up Aromaglut.
Versatile, practical, sustainable and presentable: this is how Zarelo wanted the new display for the sale of fireplace and barbecue lighters in the retail trade. Environmentally friendly materials were to replace the plastic previously used - and thus contribute to a more attractive presentation of the products. To achieve this, our team at the Wunsiedel site developed a ingenious constructionA special technique with a perforation in the Wellpappe opens up a second level as a presentation surface, creating an appealing stepped look. The display can be assembled in a few simple steps and without any tools.
An attractive appearance increases the display's special suitability for sales: the high-quality flexo print in combination with the top sign, which generates attention from afar and shows the goods, makes the display a real eye-catcher at the point of sale. The top sign can be reprinted in digital print as required, for example as part of special promotions. The jury particularly praised the "coherent and harmonious overall image that invites the consumer to reach for it".
The display also combines its sales-promoting appearance and construction with consistent sustainability: not only the display itself, but also the glued-on pallet feet are made of recyclable Wellpappe. A ready-made transport system with a pallet guide made of Wellpappe at the top and bottom also replaces the usual plastic strapping or stretch film. Once the items are sold out, the entire display can be easily disposed of in waste paper.
Sales packaging for gourmet product
We secured third place in the "Promotional packaging" category with a sales packaging for grapevines for barbecuing for Aromaglut. For this exclusive and natural product, our team in Grunbach developed a shipping carton that is based on the height of wine cartons in terms of size and is printed in five colours plus varnish in a very sophisticated way. This means it fits perfectly into the sales ambience of lifestyle products such as wine shops. We wrote about our packaging for grapevines for barbecues in the August Newsletter 2020 already reported on it.
In total, corrugated board innovations were honoured in four performance groups. The jury's criteria included aspects of economic efficiency such as low process costs and ecological criteria such as recyclability. For promotional packaging and displays, creativity and originality, print quality and the "wow" factor at the point of sale were also taken into account.
We would be delighted to start a prize-winning co-operation with you too - just get in touch with us!
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