Digital printing - Coloured by Klingele
Address consumers directly, increase sales – with new possibilities
Whether or not a product is purchased is determined not least by the design of its packaging.
Surprise and inspire your consumers: The attractiveness of packaging has a significant influence on the decision to buy a product. According to a study by GfK consumer researchers, German consumers only decide what to put in their shopping trolley once they are in the shop. Around 70 per cent of purchase decisions are made on the spot. The reason: they are guided by their emotions. If a consumer feels directly addressed by a printed image, they are more likely to buy. Take advantage of this knowledge and increase the sales success of your products with digitally printed packaging.
High-quality printed images in almost offset quality
Modern digital printing offers the possibility of producing first-class and multi-coloured print images in top quality (preprint process). We not only print white qualities in the CMYK colour space, but also coated and brown outer covers in various colours. In digital printing, we only use food-compliant, water-based colours to achieve an attractive and environmentally friendly look.
Split quantities as required
You have the option of producing different print motifs within one order. This means that quantities can be split as required, e.g. for different product types. This is also attractive for manufacturers who produce for private labels and require different designs for different brands.
Segmenting print jobs makes your planning more flexible and leads to lower stock levels. Digital printing therefore not only enables you to split print jobs according to demand, but also to optimise your supply chain.
Serial and customised motifs
Increase the involvement of your consumers and activate buying impulses with serial and individual motifs on your packaging that bring your brand to life. This allows you to address your target groups even more directly.
Codes for interaction with the consumer
Small symbol, big impact: use scannable codes on the packaging to interact directly with your customers. Draw attention to competitions, discount or collection campaigns or refer to a landing page for more information on a specific topic. Serial codes also provide you with valuable data on your customers' purchasing behaviour.
Unlimited possibilities and more flexibility
With digital printing, we implement new designs or changes to the print image quickly and easily. This saves you additional time, as the print data can be changed easily.
No more time-consuming labelling
Time-consuming labelling is a thing of the past! Rely on digital labelling instead. With digital printing, labelling or codes such as barcodes, QR codes etc. can be printed directly onto the packaging. This significantly reduces the work involved along your supply chain.
Digital printing
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