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Success story
WellBag for the
retail trade

Packaging design

Sustainability

Retail trade

Attractive, ecological alternative to a plastic bag

The company Gasper sells textile flowers and plants as well as a wide range of decorative items for the home and garden. Customers of Gasper include furniture stores, garden centres, wholesale florists and online retailers. Gasper also wanted customers to be able to carry their chic decorations home in stylish packaging, based on the motto: Beautiful things just belong in beautiful bags! The presentation of the “WellBag” during a customer visit by our sales representative immediately received a positive response from the management.

Design and sustainability

Aufgabenstellung

Task

  • Ecological alternative to a plastic bag
  • Versatile use, for example, decoration in a showroom
  • Environmentally friendly and natural materials
  • Attractive design consistent with Gasper's product world 
Analyse Lösung

Solution development

Development of a design in a natural look with a wood pattern consistent with Gasper's product range and sustainability philosophy.

Lösung Umsetzung

Implementation

Climate-neutral production from renewable raw materials in accordance with FSC standards and printing of the “WellBag” in a natural look with a wood pattern.

Umsetzung Erfolg

Success

  • Positive customer response
  • Easy disposal and recycling
  • Added value through multiple use
  • Climate-neutral production and FSC® certification

Supplier of textile plants and flowers as well as accessories for the home and garden

Website

>> We also place great value on environmental friendliness and natural materials with our own products and the “WellBag” was a perfect fit. But apart from that, we also really liked the shape. The “WellBag” is very strong and consumers can use it over and over again after their shopping; this offers a real added value for our customers as well as for consumers.  <<

Company spokesperson