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Klingele Group with a new uniform brand identity

Klingele Group with a new
uniform brand identity

Remshalden, 12 December 2019 – The Klingele Group, one of the leading independent manufacturers of corrugated base paper and corrugated cardboard packaging, is launching a new uniform brand identity on 12 December 2019. In the future, Klingele will operate under the umbrella brand “Klingele Paper & Packaging Group”, replacing the former name “Klingele Papierwerke”. The reasons for this is the dynamic growth of the group in Germany and abroad over the past decades, as well as numerous acquisitions and investments.




Brand relaunch for Blenk, V-Projekt and Ondunova 

In the future, Klingele's four German corrugated cardboard plants, the paper mill in Weener and the subsidiaries Klingele Golfkarton (Nijmegen, Netherlands), Klingele Embalajes Canarias (Tenerife, Spain), Blenk and V-Projekt will operate under the new brand name. Blenk, V-Projekt and the Spanish subsidiary Ondunova near Barcelona will undergo a brand relaunch. Blenk will become “Retail & Services Villmar” and V-Projekt will become “Individual Solutions Villmar”. The changeover for both companies will take place in the first half of 2020.

The Spanish company Ondunova, which has been a fully-owned subsidiary of the Klingele Group since 2018, will keep its name for the time being. Its alignment to the Klingele brand image will initially be done by assigning it the name (“A Klingele Company”). The Scandinavian subsidiary Peterson Packaging, the paper mill Blue Paper in Strasbourg, the Blenk webshop Smileypack and the Ondunova brand Wondu (brand for digital printing) will keep their established brand identity. Besides Klingele, the Belgian company VPK Packaging Group also holds shares in Peterson Packaging and Blue Paper.

A wide range of environmentally friendly and efficient packaging solutions 

In the run-up to its centenary anniversary, Klingele is now setting a new milestone in its positioning as an international supplier of environmentally friendly paper and packaging solutions with this new brand architecture. The expansion of the Klingele Group began back in the 1960s with its entry into the paper business and involvement in the Spanish market and has continued in recent times. It was only in 2019 that Klingele acquired 50 percent of the British company Onboard Corrugated Limited.

Klingele, in combination with its subsidiaries and affiliated partners, offers its customers the entire spectrum of corrugated base paper and corrugated cardboard packaging solutions through its corrugated cardboard plants – from bulk orders for trade and industry to special packaging in small batches in Germany and Europe. For example, the Wunsiedel sheet plant (formerly Norpack) has made a name for itself as a supplier of special solutions (including for the beverage industry and so-called wrap-around packaging); “Individual Solutions Villmar” (formerly V-Projekt) in Villmar in Hesse has specialised in individual packaging solutions and displays that require a lot of manual craftsmanship, such as stand-up displays, individual packaging for high-quality products and gift packaging. “Retail & Services Villmar” (formerly Blenk) has specialised in mail order and offers packaging solutions and logistics services for all industries. Klingele in the Netherlands as well as on the Canary Islands (formerly Klingele Golfkarton and Klingele Embalajes) enjoy a strong position in the fruit and vegetable trade because of its regional location; at the same time, the Canarian plant serves as a bridgehead to the African continent where Klingele has now also enjoyed expansion.

“We offer the presence of an international company but, at the same time, we have preserved the culture of a family-run company: with great proximity to the customer, flexibility, the courage to embrace innovation and competent advice from experienced experts who know their customers and their needs. This range of services is quite unique in our industry”, states Managing Partner Dr. Jan Klingele. “However, our operations combine not only the cultural proximity but also high quality standards. The aim is to demonstrate these shared strengths with a uniform brand image; we are now laying the visual foundations for this with our new brand identity.”