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Remshalden/Stuttgart, 4 December 2014 The Klingele Group – one of the leading producers of corrugated raw paper cardboard and packaging – in cooperation with its subsidiary "Packen mit System", announced the market launch of its new online shop www.smileypack.de. The online shop covers the entire range of products of "Blenk Verpackungen", a subsidiary of Klingele. This includes standardised packaging, which is particularly suitable for online sales and geared towards a variety of audiences and requirements. Industry-specific solutions, online and offline packaging advising, and customer-oriented menus simplify the selection of the right product and the purchasing process.
Industry solutions and individual advice
Smileypack is an innovative and at the same time very customer-oriented marketplace for packaging materials and professional packing solutions on the Internet. The participation of other manufacturers has been also explicitly planned - assuming there is no more than ten percent overlap in the product portfolio.
This marketplace revolves around customer service with industry-specific solutions and a packaging advisor. The Industry finder guides the customer directly to the most appropriate packaging for the specific business industry.
Perfect packaging in five steps
The packaging advisor guides the customer in five easy steps to the ideal packaging for the individual application. Each step enables the customer to evaluate the importance of various criteria such as packaging size, stability, protection, handling and eco-friendliness. Based on this, product suggestions are then given according to customer priorities and specifications.
No other offer on the net is so targeted, demand-specific and practical, and laid out in such an understandable language based on the use of the packaging and its resulting requirements. The online tool is further enhanced by offering personal advice over the phone through a network of specialist consultants. Frequent and bulk customers also come to enjoy additional services such as the application of special conditions. The combination of expert know-how, a comprehensive range of products and customer service provides an overall pleasant shopping experience. Smileypack has no minimum order requirements and purchases are delivered free of charge.
Turning the internet into a sales channel
The launch of "Smileypack" has been a success and the next steps have already been planned: In the beginning of 2015, Blenk will go online with a service portal, which gives existing customers the possibility to place orders 24 hours a day, 365 days a year in an easy way, while giving them access to an overview of their entire customer history plus other services.
"For years, online shop merchants have formed part of our customer portfolio, but even for ourselves, the Internet has become increasingly important as a distribution channel", says Dr. Jan Klingele, Managing Partner of the Klingele Group. "With Smileypack we can now reach both major industry players and smaller online retailers that require lower volumes of packaging. Together with other packaging manufacturers offering complementary products, we want to turn Smileypack into an innovative and central online marketplace for packaging solutions. The resonance of the first few weeks shows that this message has been delivered."